1. Ease of use
– short learning curve is the key for online success
2. Easy to connect with other existing systems
– it is important to be able to mash up data and use it creatively
3. Easy to modify and add new features
– it really sucks to get stuck with a system that is too expensive to extend to new needs
4. Using existing HTML standards for long lasting development
– plugin free environment doesn’t leave you stuck with …flash
5. Everything build on dependable linux based servers
– fast and stable base for our services